&magicnumber=25&category1=True or False?&category2=True or False?&category3=True or False?&category4=Fill-in-the-Blank&category5=Fill-in-the-Blank&question1=Businesses that do not use the marketing concept assume that most people are potential customers for their products and can be persuaded to buy with adequate marketing.&question2=Monopolies are often more concerned about protecting their market and making a profit than about meeting the needs of consumers.&question3=Nonprofit groups such as the Red Cross have little need for marketing services.&question4=Marketing is responsible for identifying and planning for opportunities.&question5=The marketing concept keeps the main focus on customers’ needs during the planning, production, distribution, and promotion of a product or service.&question6=Businesses that use the marketing concept first develop a product or service and then decide how it will be marketed.&question7=Today, marketing has become so complex that it is not well understood by business people who do not have marketing backgrounds; consequently, marketers usually work by themselves and have little contact with others in the business.&question8=The most important type of marketing research for most businesses is the study of potential and current customers.&question9=Much of the planning efforts of a company are used to determine what to sell and how it will be presented to the customer.&question10=Marketing used to be handled as a problem-solving tool, but now it is regarded as an opportunity-creation tool.&question11=Effective companies focus almost exclusively on the quality of the products or services they offer.&question12=Most service businesses work directly with their customers rather than through a channel of distribution.&question13=Service businesses usually have less control over pricing than businesses that sell products.&question14=Most products and services are exchanged directly between the producer and the customer.&question15=Bringing a new product to the marketplace is expensive.&question16=A(n) ____________________ market is a clearly defined segment of the market to which a business wants to appeal.&question17=A channel of ____________________ is made up of all of the businesses involved in completing marketing activities as products move from the producer to the consumer.&question18=____________________ members are the businesses used to provide many of the marketing functions during the distribution process.&question19=A plan that identifies how a company expects to achieve its goals is known as a(n) ____________________.&question20=A choice among alternatives is called a(n) ____________________.&question21=Groups of similar consumers within a larger market are known as market ____________________.&question22=Market ____________________ include new markets and ways to improve a company’s offerings in current markets.&question23=A non-____________________ organization has as its primary focus something other than providing products and services for a profit.&question24=In a(n) ____________________, only a few companies compete in the same market but offer products in which consumers see few, if any, differences.&question25=The marketing ____________________ is a blend of the four marketing elements—product, distribution, price, and promotion.&answer1=true&answer2=true&answer3=false&answer4=true&answer5=true&answer6=false&answer7=false&answer8=true&answer9=true&answer10=true&answer11=false&answer12=true&answer13=false&answer14=false&answer15=true&answer16=target&answer17=distribution&answer18=Channel&answer19=strategy&answer20=decision&answer21=segments&answer22=opportunities&answer23=business or profit&answer24=oligopoly&answer25=mix&value1=10&value2=20&value3=30&value4=40&value5=50&value6=10&value7=20&value8=30&value9=40&value10=50&value11=10&value12=20&value13=30&value14=40&value15=50&value16=60&value17=70&value18=80&value19=90&value20=100&value21=60&value22=70&value23=80&value24=90&value25=100&finalquestion=There are five stages in the consumer decision-making process. Name them.&finalanswer=The five stages are: (1) recognize, (2) identify, (3) evaluate, (4) decide, and (5) assess.&gamename=Chapter 4&loadresult=Load Success!